Marketing / Go-To-Market Strategy
Zerlo’s marketing strategy is designed to reach our target audiences, build a strong community, and accelerate adoption of the platform.User Acquisition
- Social Media Campaigns: Promote Zerlo on platforms like YouTube, Twitter/X, Instagram, and TikTok.
- Content Marketing: Tutorials, case studies, and AI-generated game showcases to engage potential users.
- Influencer Partnerships: Collaborate with gaming and AI content creators to increase visibility.
Community Engagement
- Active forums and Discord channels for feedback, tips, and collaboration.
- Regular competitions and game jams using Zerlo.
- Early access programs to incentivize adoption and feedback.
Strategic Partnerships
- Educational institutions: integrate Zerlo into game design curricula.
- Indie studios and development hubs: provide tools for faster prototyping.
- Industry events and conferences: demo the platform and expand reach.
Advertising & Outreach
- Targeted ads based on creator demographics.
- Sponsored content and tutorials to highlight unique features.
- Webinars and workshops to showcase AI-powered creation tools.
By combining digital marketing, community building, and strategic partnerships, Zerlo ensures sustainable growth and strong market presence.